Neuro
Targeting
The only Neuro Segmentation System based on the human Non-conscious, identifies the main personality traits through the Mind Test that is based on: Neuroscience, Artificial Intelligence, Psychology and Machine Learning. Know the personality profile of your customers and those of your competitors
What tool does Neuro Targeting use?
NeurloLab Online uses MindTest to carry out Neuro Targeting processes.
MindTest
It is a tool that NeurloLab Online uses to segment and determine specific characteristics and personality traits, based on the selection of color patterns in a non-conscious way.
How does the MindTest work?
Scientists have found that people only need 90 seconds to form an opinion about someone they've just met or to make a decision about which products to buy.MinTest makes these personality-based calculations in even less time. How do we do that? Aggregating, analyzing and applying the results of various scientific studies and research fields.
History of MindTest.
The 1960 Color Emotion Guide was the first to show that colors evoke similar feelings about marketing messages across gender, ethnicity, or geography.From optimism and confidence to balance and kindness, they found that people associated the same colors and the respective logos that use those colors, to the same feelings.In 1985 Nippon took this concept further, conducting its own research to determine which colors resonate with people and draw them to action. Beyond a single color that evokes a single feeling, Nippon discovered that contrasts, shadows and color combinations also influence people's non-consciousness.In fact, they were able to have a subject purchase a product using the results of a color-based personality test.In all cultures, races, and genders, people reliably create similar patterns or groups based on color preference.Nippon's research aligned these patterns with established personality "cubes," which proposed a correlation between color preference and personality.
MindTest Reliability 91%
MindTest is a tool created with more than six years of research and experimentation.In just one minute you get a complete report with the positive attributes and the Skillset of the participant.We evoke people's non-consciousness, so the test is highly effective.
One Minute
No text
MindTest eliminates external biases and unintentional biases.Eliminates the language barrier.Just select color patterns to complement the test in less than a minute!This tool is perfect to segment your market and really know your Target Person
Inclusive Technology
MindTest is a tool that combines Machine Learning, Neuroscience and Psychology.MindTest works with our proprietary machine learning algorithm and combines the science of Color Theory with cognitive psychology, Howard Gardner's Theory of Multiple Intelligences and John Holland's Career Choice Theory.