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Vocal Implicit Association Test

Tool to know what customers spontaneously think of your brand or your product.

How does Natural Voice Association
work?

1. SPONTANEOUS RESPONSE ANALYSIS (SAS)
The spontaneous analysis of the responses of each individual to the different questions, packaging, stimuli or marks.​It is a great source of information to understand the natural attitudes that participants have towards them.
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2. STRESS TIME TECHNIQUE (TTS)
Our Stress Time technique seeks to obtain the immediate and intuitive response of the participants. This UNTHOUGHT response reflects what the participant really has in mind in front of that question or stimulus.

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Relationship of emotional reaction and Voice:

The key tool to maintain successful social interactions is basically one and this is the ability to understand the emotions that the other person is feeling in their speech.

But it is not as simple as it seems since through Prosody, which is the pronunciation and accent in speech, we can detect up to 25 different emotions:

Fun, confusion, wish, anxiety, emotion, pain, surprise, wrath, contempt, disappointment, fear, realization, sympathy, astonishment, satisfaction, displeasure, shame, horror, relief, weariness, adoration, interest, sadness,joy

The recognition of emotions through voice is essential to human social life. 

Scientific studies have shown a person can recognize at least 13 emotions in brief vocalizations. This ability is obtained from childhood and is improved over the years, is part of all cultures and is an indicator of how people respond emotionally to a particular stimulus.The subtle demonstrations of emotion that occur on the faces and voices of nearby adults guide children's responses, and such demonstrations are important to how adults negotiate, build trust, express affection and commitment, or simply forgive each other.

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