Sensory Marketing Evaluation
Experiential Marketing Research
Enhance the experience and connect your brand with the consumer!
What is Experiential Marketing?
Sensory marketing, also known as sense marketing, is a branch of marketing that attracts consumers through the 5 senses. Using each of them to relate to consumers on an emotional level.
We maximize the impact of your sensory marketing:
At NeuroLab we have the scientific technology to evaluate the multiple sensory experiences that your brand uses to connect with the consumer, to evaluate and potentiate them.
Experiential Marketing Tools
Each of the 5 senses is an important tool in creating an emotional partnership:
Visual Marketing:
Logos, Photographs, Videos, Colors, Environments
Olfactory Marketing: Aromas in: Point of Sale, Sections in Supermarkets, Hotels, Spas, Sales Rooms in real estate projects, and Clothing Boutiques among others.
Taste marketing: It refers to marketing where the sense of taste intervenes. It is particularly used in the food and beverage sector
Touch marketing: It is one of the most interesting to use, as it involves direct interaction with the sense of touch cosmetics and personal care industry, the fashion industry that includes clothing, accessories, and footwear
Auditory marketing: -Use of sounds- to stimulate the minds of customers. Create an atmosphere of relaxation in Spas, Hotels, Hospitals, or natural sites.To increase and accelerate cycles of purchase or turnover of people as it can be in some supermarkets or restaurants.
What is Visual Marketing
A study by Veronis, Suhler, and Associates showed that 83% of people who enter a point of sale are attracted to the vision of a product (Mathias, 2019).It is the strategy that allows the use of visual elements to increase the association of logos, colors, and other symbols to your Brand.Two strategies can be integrated into visual marketing:
A. Merchandising is a marketing strategy that seeks to attract attention, promote or boost a brand and thus influence the consumer's purchase decision.
B. Trade Marketing is the strategy to transform a point of sale and thus make it more attractive, differentiate from the competition and improve the shopping experience.
What is Olfactory Marketing?
It is the sense that is activated more easily and the one that undoubtedly generates a greater memory, thus being the sense that generates greater loyalty to your Brand.
It aims to link a particular smell to your brand.It generates a strong impact on the emotions of the consumer and therefore connects the consumer with the experiences.You can implement it in:
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Point of sale (Corporate aroma)
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Scented packaging
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Directly in your product
What is Gustatory Marketing:
The idea of this strategy is to be able to give a deeper approach to the consumer.
It is a one-on-one contact with your potential customer, allowing them to realize for themselves the unique qualities of your product.
What is Touch Marketing:
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Tactile marketing allows you to deliver unique and differential experiences, usually at the point of sale.
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An example of this is the possibility of interacting with the product differently.
- Or minimalist packaging with unique features.
- Or launching products and services in a different context than usual.
What is Auditory Marketing
Audio marketing corresponds to the use and integration of sounds or type of music to influence the consumer in a purchase situation.It also seeks to generate experiences and these are linked to speed and pace, which dictate consumer behavior, for example:
If intense rhythms are used: we will generate an acceleration in the movement of the body.
If slow rhythms are used: we will generate calm and positive experiences (Oxytocin Release)If calm rhythms are used: we generate an increase in concentration.
Do you know if the rhythm you use in your store is generating the desired experience?
Don't worry, we've got you covered. Contact us.
Technical data sheet of the Advertising Evaluation:
Neuromarketing
Timeline of the
Research Project:
Settings
and field
1
2
3
Day 1-3
Settings and field:
It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.
Data analysis
4
Delivery of results
5
Day 4-5
Data analysis and delivery of results:
It is time to quantify emotions and interpret brain data to obtain the best results tohave the ability to increase and intensify your customers' perceptions of your brand.​
