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Product Testing

What is product testing?
Choose the best product profile for your brand!

We carry out product tests combining traditional and well-established organoleptic testing systems with scientific and biometric tools such as Face Coding, Electroencephalographs (EEGs), and Biometric Response interviews (BRI), among others. 

Combine: Organoleptic product testing with biometric analysis

An organoleptic test is a qualitative evaluation of a product (mainly food or drink) based exclusively on the assessment of the senses.

This sensory analysis costs four basic parameters: color, flavor, texture, and aroma.

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Importance of product testing:

It is vitally important to take a scheduled pause to think and evaluate if my product is what my target market wants.For this reason, testing the product before its launch is the precise strategy to find the right point of it, which specific elements meet the initial production objectives, and which are to the liking or disliking of the consumer.It is also surprisingly interesting to measure the feelings and emotions of consumers in front of the interaction with your product and thus point out winning factors of the entire context of your product and potentiate them even more.

How to perform my product test?

1.Choosing the product to test and the specific concepts that require verification. Example: Products that are under development.

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2. Select the features you want to analyze. Example: Attraction, Originality, Purchase intention.

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3. NeuroLab Online provides you with the test or evaluation indicated for your need and performs the study.

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Timeline of the
Research Project:

Settings

and field

Data analysis

Delivery of results

1

2

3

4

5

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Day 1-3

Settings and field:

It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.

Day 4-5

Data analysis and delivery of results:

It is time to quantify emotions and interpret brain data to obtain the best results to Choosing the best product profile for your brand.

Tips to make your neuromarketing study

1. Research methods
Choosing the right research method for your type of research will always be the key to success and an excellent basis for powerful results.
Qualitative Research
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For NeuroLab Online qualitative research is a fundamental aspect of the precise understanding of the relationship between the consumer and your brand, that is why we use different research methodologies when conducting our market studies, one of them is qualitative research.
Quantitative research 
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In Neurolab Online we analyze in depth the reasons and motivations that lead the consumer to relate and connect with your brand through different types of research applied to neuroscience or neuromarketing such as quantitative research that allows you to discover, predict, evaluate and explain the position of your brand, product or campaign in the market. 
Neuromarketing Research
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Neurolab Online has different scientific technology tools to analyze and quantify the emotional responses without verbalization of the participant, such as Eye tracking, Face Coding, and EEG among others.
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