UX and Usability
What is UX Analysis and Usability?
The analysis of User Experience or UX and Usability of your website allows us to measure how is the experience of your users while browsing your website or E-commerce.
How to do Usability analysis?
identifying the patterns of visual behavior of the consumer when visiting your website through Eye Tracking and thus better understanding the experience and usability of the user.
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The design of your website or E-Commerce.
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Page structure: The menu and descriptors are easy to understand.
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Functionality of the website.
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Usability that establishes the ease of use of the site.
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Effectiveness of E-Commerce
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General User Experience Level, among others.
Eye Tracking allows us to rank the visual relevance of each of the areas of interest in your packaging or graphic piece.
Implicit Mind allows us to identify the spontaneous associations that your packaging generates about the attributes or concepts that your brand wants to communicate.
Technical data sheet of the UX and Usability:
Neuromarketing
Timeline of the
Research Project:
Settings
and field
Data analysis
Delivery of results
1
2
3
4
5
Day 1-3
Settings and field:
It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.
Day 4-5
Data analysis and delivery of results:
It is time to quantify emotions and interpret brain data to obtain the best results to understand the "micro decisions" that users make before clicking on your website and thus understand the usability of your website