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UX and Usability

What is UX Analysis and Usability?
The analysis of User Experience or UX and Usability of your website allows us to measure how is the experience of your users while browsing your website or E-commerce. 

How to do Usability analysis?

identifying the patterns of visual behavior of the consumer when visiting your website through Eye Tracking and thus better understanding the experience and usability of the user.

What to analyze in Usability?

  • The design of your website or E-Commerce.

  • Page structure: The menu and descriptors are easy to understand.

  • Functionality of the website.

  • Usability that establishes the ease of use of the site.

  • Effectiveness of E-Commerce

  • General User Experience Level, among others.

Scientific Research for Packaging (Neuro-Biometric):

Eye Tracking allows us to rank the visual relevance of each of the areas of interest in your packaging or graphic piece.

Implicit Mind allows us to identify the spontaneous associations that your packaging generates about the attributes or concepts that your brand wants to communicate.

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Timeline of the
Research Project:

Settings

and field

Data analysis

Delivery of results

1

2

3

4

5

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Day 1-3

Settings and field:

It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.

Day 4-5

Data analysis and delivery of results:

It is time to quantify emotions and interpret brain data to obtain the best results to understand the "micro decisions" that users make before clicking on your website and thus understand the usability of your website

Tips to make your neuromarketing study

1. Research methods
Choosing the right research method for your type of research will always be the key to success and an excellent basis for powerful results.
Qualitative Research
​
For NeuroLab Online qualitative research is a fundamental aspect of the precise understanding of the relationship between the consumer and your brand, that is why we use different research methodologies when conducting our market studies, one of them is qualitative research.
Quantitative research 
​
In Neurolab Online we analyze in depth the reasons and motivations that lead the consumer to relate and connect with your brand through different types of research applied to neuroscience or neuromarketing such as quantitative research that allows you to discover, predict, evaluate and explain the position of your brand, product or campaign in the market. 
Neuromarketing Research
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Neurolab Online has different scientific technology tools to analyze and quantify the emotional responses without verbalization of the participant, such as Eye tracking, Face Coding, and EEG among others.
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