Experts in measuring the performance of your packaging!
Packaging Research
What is a Packaging Research? We compare the performance of your packaging against the competition, not only at the design level, but we can predict with a high level of accuracy, the effectiveness of your packaging when displaying it on shelves.
How to analyze a package?
For packaging testing, we use the following market research methodologies:
Determining the level of taste of the packaging, what it transmits, the level of relevance it has, its preference over the competition, and purchase intention among other aspects.
We carry out an attitudinal analysis to establish the level of closeness that the brand has with the consumer.
Eye Tracking allows us to rank the visual relevance of each of the areas of interest in your packaging or graphic piece.
Implicit Mind allows us to identify the spontaneous associations that your packaging generates about the attributes or concepts that your brand wants to communicate.
Why do a Neuromarketing study for my packaging?
​Today the importance of packaging in the market is transcendental, packaging testing should occupy a privileged place in the list of market research tools of the brand manager.
Packaging research can give manufacturers insight into how well a brand's package performs in terms of marketing such as:
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Visibility.
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Linkage with the brand.
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Guidelines with brand valuesand ability to influence the purchase decision process.
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Packaging analysis can and should be used for both new and existing product brands.
For new products, packaging testing is critical to optimize the prototype during the packaging development stage and distinguish consumer preference for our packaging from that of the competition.
Packaging analysis serves to test brand extensions, where the challenge for extension is to fit with the current brand and still differentiate on the shelf.
For mature brands, which may suffer from packaging wear and need design rejuvenation, packaging analysis helps marketers determine which potential new packaging design would become superior to current designs and competitive designs.
Even a brand that is in decline can benefit from analyzing and testing new packaging alternatives as part of an overall brand reorganization.
Reasons to perform Packaging Research with Neuromarketing techniques:
1. 1 in 10 products, succeeds when launched:
What happens to the remaining 9?, Thousands of dollars are invested in marketing a new product, but not all products are successful, which tells us that such a sum of money invested in marketing has been lost.
By conducting Neuromarketing research you will be able to avoid that economic loss and you will achieve that your product is not part of the remaining 9.
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2. Surveys are not enough on their own, since consumers "never say what they do and never do what they say" for this reason, it is important to implement some in your market study some biometric technique to optimize the results and obtain accuracy.
3. It’s one of the most prominent ways to connect with consumers to motivate the to purchase your brands.
Benefits of Packaging Research:
1. Know the exact way you use color as it can influence the perception of the product.
TIP 1 when you use pastel colors your product will be associated with a "healthy product" and when you use brighter colors your product will be associated with greater flavor.
2. Know which attributes of your product stand out and position them.
TIP 2 When the consumer can see the product through the packaging (transparency in areas of the packaging) the product will sell more than when the product cannot be appreciated.
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3. Recognize the exact amount of content in the message on your packaging.
TIP 3 Less is more, packaging with a clear focus point sells better.
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4. Discover the right shape for your product.
TIP 4 Vertical lines are perceived as longer packaging than when using horizontal lines, so depending on the product it is better to choose smaller and longer containers.
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5. What specific features make my product one?
TIP 5 The hermetic effect of the product makes the product most associated with a luxurious product.
Technical data sheet of the Packaging Research :
Neuromarketing
Timeline of the
Research Project:
Settings
and field
Data analysis
Delivery of results
Day 1-3
Settings and field:
It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.
Day 4-5
Data analysis and delivery of results:
It is time to quantify emotions and interpret brain data to obtain the best results to determine if the visual perception that your packaging has is aligned with the objectives of your brand strategy