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Implicit Association Test (TAI)

As its name implies, it is a psychological test whose main objective is to identify the preferences and unconscious associations of individuals in the face of a stimulus.

Implicit Association Test for Business

This methodology has been created by Harvard University and is based on response reaction times to measure participants' unconscious perceptions.The Implicit Association Test for Business (IAT) allows you to know the certainty and strength of the association that your brand has against a concept. It does so by measuring the response times of the participants at the time of being exposed to a stimulus.

Identify the concepts in which your brand is strongest to reinforce them and create greater recall in your advertising campaigns.

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Objectives of the
Implicit Association
Test

  • Measure the association of concepts that your brand or product has in the mind of your customer.

  • Strengthens the Top of Mind of brands and their concepts.

  • Strengthens the Top of Mind of brands and their conceptsIdentify positive or negative elements that are being associated with your brand.

  • Capture unconscious responses easily and onlineIdentify the strategic position that brands have against your competitors.

  • Discover how the communication of your brand or product influences the perception of your consumers.

Benefits Of the
Implicit Association Test

  • High levels of accuracy.

  • Immediate results.

  • Own algorithms validated by years through the thousands of advertising pieces tested.

  • Elimination of activities that do not add value to the test: schedule sites, agendas, refreshments, displacements of participants, etc.

  • 24/7 availability: allows participants to enter from the privacy of their home at the most appropriate time.

  • Online integration with other tools such as biometric interview (BRI).

  • Eye tracking online (ETO), implicit association test (IAT) and Self Report and others.

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How to do an Implicit Association Test?

We upload the concepts, brands or images and send a link to the participants

We record and analyze your reaction times to questions.

A report is sent with strong Insights that come out of our exclusive indicators of Certainty and Strength of the Association against your competitors.

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